Code Ninjas Co-Founder and CEO David Graham (left) testified about how intellectual property protection is essential to the success of franchise businesses.
By IFA Staff
Who better to talk about the importance of intellectual property protection than the founder of a franchise business that teaches coding to children? Code Ninjas Co-Founder and CEO David Graham testified on behalf of IFA at the U.S. House Committee on Small Business on Wednesday, telling members of Congress that franchising “relies on a strong intellectual property framework” as a crucial part of business success.
Graham was one of four witnesses at the May 16 hearing, which also included Michal Rosenn, General Counsel of Expa; Rick Carnes, President of the Songwriters Guild of America; and Joan Fallon, Founder and CEO of Curemark.
In his testimony, Graham — whose company teaches STEM education and coding to kids through a video-game based curriculum — said that the individual-owner franchise business model requires brand protection to ensure a high-quality and consistent customer experience, and the only way to give legal effect to brand protection is through intellectual property protection.
Graham highlighted franchising as a “system of licensing intellectual property where the franchises are small businesses that hire, fire and set the hours of their own people -- but the brand controls the look and feel of the system so the customer experience is consistent.”
“This means that we have to have a standardized set of training materials, branded uniforms, sales processes, and even jargon to use with parents so that Code Ninjas isn’t distilled into a simple curriculum that can be found online,” he said.