Chad Aaron and his dad Roger have navigated the tricky terrain of family business and generational differences to emerge as the poster boys of the booming Anytime Fitness franchise.
By Radim Dragomaca
Chad Aaron was 25 years old and recently out of a corporate job after some downsizing in 2005, when he and his dad Roger made a life-changing decision. Chad’s passion, knack for business and a millennial outlook on the world of social media and marketing were a perfect complement to Roger’s decades of corporate experience and a lifelong itch to become his own boss and small business owner. Risking two career changes at once, co-management across a generational divide and navigating the tricky waters of owning a family business, Chad and Roger Aaron decided to take the leap and become franchisees. After 10-plus years, they have surpassed a goal of growing their Anytime Fitness network to six units, instead at their peak owning 20 locations, while now expanding the burgeoning family business empire to more diverse ventures.